Advertising Essay Example | Topics and Well Written Essays - 500 words - 11

Advertising - Essay Example My main argument bases on the fact that Advertisement is beneficial, and I support this notion. To support my views, I consider the choice of Unappreciated Benefits of advertising and commercial Speech by Adam Thierer. According to Adam Thierer, the State officials, the Attorney General and the Federal representatives are in the fore-front trying to regulate the process of advertising and commercial marketing. Many governing initiatives are being proposed while some are already in action. Adam Thierer mentions that these governing rules will adversely affect or reduce the process of commercial advertising or marketing on several platforms. The expected impact of this reduction in advertising and marketing are the direct and indirect harm to the consumer welfare, and the main cause is because most consumers; individuals, the community and society as a whole, depend on commercial speech for their respective brand of products (Clow, Kenneth & Donald Baack, 67). According to Adam Thierer, affected platforms comprise some of the old-fashioned media, which itself includes Radio and TV broadcasters and the newspapers. Other affected platforms include the brand new media outlets which comprises of online networks, internet, social networks, mobile devices, video games and some cooperative televisions. This increased governing activism would come into action in relation to products and issues like alcohol, tobacco, pharmaceuticals, children’s ads online advertising, during the children’s TV programs, the soundness of ads on TVs, product testimonials and the product engagement advertising. Possibly, the most prominent effort of these governing rules is the latest push to enforce a regulatory system on data collection and online advertising (Gifford & Clive, 37). And this was all in the name of enabling consumer privacy. And this is expected to include a â€Å"Do Not Track† technique.